Sunday, June 20, 2021

Viral Jerusalema dance challenge could soon land corporates in court rooms

From the year 2019 to the transitioning year in 2020 the world over danced into the viral infectious tunes of Jerusalema to entertain themselves in the midst of Corona Pandemic. Jerusalema,  a Zulu gospel song by South African DJ and record producer Master KG featuring South African vocalist Nomcebo, become the most played song of the era, rightfully so because of the moves and infectious tune.

Corporates and individuals danced to it, using it as a social marketing option and soon they could be dancing to the court fines for copyright infringement for art works.

The upbeat gospel-influenced house song was on 29 November 2019 after it garnered positive response online, with a music video following on 21 December.

A German state has been forced to pay up on license fees to Warner Music after several police forces took part in the “Jerusalema” viral dance challenge.

Warner Music has issued letters demanding license fees totaling in thousand euros in some cases, according to a recent report in the Focus weekly news magazine.

Copyright may be assigned to a third party either in part or in whole for a specific period of time. However, this only applies to the economic rights, such as the right of reproduction, distribution.

The Copyright Act has made mandatory for any assignment or license to be in writing.

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